TO: All Ecommerce Solution Providers interest in doing business with the Event City Emporium
Thank you for your interest and commitment to what you do, it is very impressive. Just the fact that you have arrived here says a lot. We have chosen to go this route because we are at a point where we have a couple of different companies courting us, and we need to make a decision as quickly as possible. So we are moving forward in this fashion in the hopes that we might generate interest from that one company that is a perfect fit for our needs and their services.
As you may know we have been go go go, from CES in Vegas to MacWorld in SF- it’s been non stop. First chance to get back and create this proposal, even though we might have previously spoken or not, I want to share with you our vision and the direction we want to head in as far as our eCommerce Channel is concerned.
Event City Network is an Online Portal for the Events & Creative Industries and all their vertical markets. We have been doing R&D and beta testing for over 10 years (Yes, we were very much ahead of our time). We know our audience inside out – better than most. What they like to eat, where they like to go, what kind of cars they drive, what colors turn them on, where they shop, but most importantly, what they want to achieve from their Internet/Web relationship and usage. We know what side of the screen they prefer to rest their mouse pointer on, and how they prefer to get their new business; and we know this broken up into the different segments of our top 10 industries (see our BlogaZine for more details). So we are ready to meet them head on!
We are looking for a company that can provide us with excellent eCommerce services to match our needs. So what does that mean to us?
First and foremost, a company that can be a “partner”, a collaborator for the sales of our products- both on and offline, both physical products, services, and media content (software, video, photography, documents, etc.) as well. A delivery system that will make it simple for us to sell all of these types of products. Basically we want to be able to sell anything to anybody and not hit any brickwall – adaptation is ok, a brickwall is someone telling us, “Oh, sorry our system can’t hand that”.
Additionally, and just as important as our eCom platform, is a Partner relationship to assist us in creating a system that can white label a reseller/affiliate program that we can offer to our members. During our Beta Testing we realized we had a very diverse audience, but they all work together towards common goals. The products and services used in accomplishing those goals were our first “no-brainer” products. From cool invitations to massive decorations. Fog machines, Snow makers and Confetti launchers. Food & Beverage items, production expendables, costumes & wardrobing, decor & ambiance, floral, balloons, lighting, sound, audio visual, printing, t-shirts, electronic goods, and more.
Many of our members will want their own websites and eCommerce solutions. We want to be there to provide that for them – through you, one of our potential partners. We even have some companies that currently need to implement a solution now. We are talking about our customers that will see who we are, what we have developed and want us to provide them with the same or similar. We share that customer with you, they receive incredible services, state of the art services and we share in the revenues – a win win for everyone.
As far as the science of Search Engine stuff goes, it’s important but not necessary (especially if there is a cost associated with this) as we have some team members trained and successful in this science. But never-the-less, we will want to offer your services in this capacity to our Member/Customers as well, but may not necessarily need you to help us – this could be determined at a later date.
Don’t get me wrong, SEM is important for us, but we know our audience better than most, and especially better than any Search Engine “*” company, no offense, but without knowledge of who are audience is, what they want, how they think, etc. any SEO/SEM or whatever company is almost useless, except for the implementation of some type of technology – its kind of like me handing someone the keys to a Lamborghini who never learned how to drive. It’s a cool car, but useless to them because they don’t know how to operate it. But then, this is why we want to Collaborate with a company that has good solutions for eCommerce and SEM/SEO, etc.; we can work with you to bring our customers solutions in their industries.
The way we see it, on the web Time is of the Essence more than ever- when we actually get to a nanosecond of a potential customer, we literally have seconds to grab them and hopefully, in those few seconds convince them we are the company to “click on”. So where does that leave us? Well, with all new parameters- as writers, marketing managers, individual users, copywriters, editors, it is imperative that we get to the point, quickly and concisely. Our elevator pitches just went up 10 notches; its more like the “speed of light pitch”!
Years ago when I was in high school I had a good friend, Andy Araica, him and I started a fun production company, we called it Non-Hype Productions. Andy & I like doing things involving events, film and something new called “Video”. But he was pretty concise and to the point- scared a lot of people, especially back then. That term comes back to haunt me now almost 30 years later. We need to present ourselves without any HYPE, advertise with Non-Hype. The ability for any of us marketing and promoting companies online to keep our communications clear will be rewarded greatly, and as a company that is how we see it.
There are many different features and benefits that we would of course want to implement over time, but realistically, we know all of that will come in time, and as long as we can keep an open source environment and/or a good back-end management of our content and data we can pretty much use any company with a decent eCommerce platform.
The key for us is finding a partnership relationship with a company that wants to reach our audience and believes in growth. We want to generate more revenue than just selling a bunch of products, we are looking at the BIG picture! We have a large B2B audience that grows bigger everyday. They are, for the most part, very non-technical and prefer to bring in companies like ours and yours to help them with their Internet Business Solutions. We want to be there for them, but need YOU to help us do that.
Let me know if this proposal is of interest to you.
Warm Regards,
Nolan Apostle
President
Event City Emporium
650.360.1122
